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Filed under: Just for momsThe ad was probably meant to be cute, edgy, and sympathetic. But when Motrin singled out babywearing to market their pain reliever to women, sling-wearing moms cried foul.Some moms took offense at the sarcastic tone. "In theory it's a great idea," the ad says of babywearing. "Supposedly, it's a real bonding experience." Other moms thought the ad was condescending: "Plus, it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why."Though I don't really find this ad offensive, I think Motrin misunderstood their mark. Babywearing moms don't like their attachment parenting practices belittled, for one. But here's something Motrin has yet to learn about moms in general: We may laugh with friends about our tired eyes or unwashed hair, but we don't want a major corporation pointing them out to us.Continue reading Babywearing Moms Mad at Motrin Read | Permalink | Email this | Comments

Posted on Mon, 17 Nov 2008 13:00:00 EST at http://www.parentdish.com/2008/11/17/bab...at-motrin/
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